A Browns Contract Logistics Partnership
Putting the Shine on Classeq's Nationwide Distribution
Contract Logistics Case Study
A dedicated logistics partnership supporting the nationwide distribution of commercial warewashing equipment.
Browns provides a dedicated contract logistics solution for Classeq and its parent company, Winterhalter, supporting the movement of commercial warewashing equipment to customers across the UK.
The partnership combines dedicated vehicles and drivers with Browns’ wider transport network, giving Classeq and Winterhalter a dependable distribution operation built around the specific demands of their products, customers and nationwide delivery requirements.
- Industry
- Commercial Warewashing Equipment
- Services
- UK & Irish Distribution, Contract Logistics
- Location
- Nationwide
- Partnership since
- 2026
Browns x Classeq
The people, vehicles and infrastructure behind the operation.
Dedicated Resources
12 Dedicated Drivers
A professional team representing Classeq and Winterhalter.
7 Dedicated Vehicles
A branded fleet supporting daily distribution requirements.
Dedicated Account Management
A single point of contact for transport and project requirements.
Distribution Capabilities
UK & Ireland Coverage
Nationwide distribution supported by Browns' wider network.
Specialist Transport
Flexible vehicle options for equipment of different sizes.
Integrated Distribution
Dedicated transport, pallet services and bespoke project movements.
Case study
Project overview
Classeq was looking for a logistics partner capable of managing its complete distribution cycle, providing one consistent service across England, Scotland and Ireland. As a British manufacturer with more than 40 years’ experience, Classeq has built a strong reputation within the commercial warewashing industry.
Part of the Winterhalter Group since 2004, protecting that reputation throughout the delivery process was an important part of the brief. Vehicles needed to be smart and professionally liveried, with uniformed drivers representing both brands to a high standard when arriving at customer sites.
The requirements extended beyond a standard pallet distribution contract. Alongside regular nationwide deliveries, Classeq needed a partner capable of managing larger projects and ad hoc movements, including specialist equipment and consignments that do not always fit neatly into a conventional pallet network.
Browns provides an integrated solution combining dedicated contract logistics with wider UK and Irish distribution capabilities. This gives Classeq and Winterhalter a single logistics partner for everyday deliveries, with the flexibility to plan bespoke transport around individual projects and changing operational requirements.
One partner, multiple requirements
The Challenge
Classeq needed more than a haulier to move freight from A to B. Their operation required a logistics partner capable of managing regular distribution across England, Scotland and Ireland, while also supporting larger projects and specialist consignments outside conventional pallet distribution. Just as importantly, the service needed to reflect the reputation of both Classeq and Winterhalter at every customer delivery.
Consistent nationwide coverage
A single partner capable of reliably managing deliveries across England, Scotland and Ireland.
Protecting the brand
Smart liveried vehicles, uniformed professional drivers and a delivery experience reflecting the standards associated with Classeq and Winterhalter.
Flexibility beyond pallets
The ability to handle larger equipment, unusual consignments and bespoke project work alongside everyday distribution.
A dedicated operation, managed by Browns
The Solution
Browns developed an integrated contract logistics solution around Classeq’s requirements, combining dedicated branded vehicles and professional drivers with the wider capabilities of our transport operation. Rather than separating dedicated transport, pallet distribution and project work between different suppliers, Classeq can use Browns as a single logistics partner with the flexibility to respond as requirements change.
Dedicated vehicles and drivers
Professionally liveried vehicles and uniformed drivers provide a consistent extension of the Classeq and Winterhalter brands.
Integrated UK and Ireland distribution
Dedicated transport works alongside our wider distribution capabilities to provide coverage across England, Scotland and Ireland.
Bespoke project support
Our transport team can plan dedicated movements for larger projects, specialist equipment and consignments requiring something beyond a standard pallet service.
The team leading this partnership
Meet the Browns team responsible for managing and supporting the Classeq partnership.
"Browns took the time to understand what we needed from the operation, rather than simply offering a standard transport service. Having dedicated vehicles and drivers gives us the professional brand presence we were looking for, while their wider distribution capabilities mean we have one partner that can support everything from day-to-day deliveries to more bespoke project work."
Contract Logistics
Frequently Asked Questions
Could Browns support your business too?
Discover how a dedicated logistics partnership could work for your business, with tailored transport solutions backed by our nationwide distribution network.
