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Going Green

Browns Distribution have introduced a new feature to their Traffic Management System which will enable users to monitor and ultimately reduce their Company’s Carbon Footprint. The Carbon calculator takes into consideration a delivery vehicle’s route mileage and load allocation then generates a calculation which provides users with an array of information including the amount of CO2 the vehicle will generate during the delivery process.

We want our users to be more aware of the amount of CO2 their vehicles are generating, which will in turn help them optimise the efficiency of their fleet, and ultimately reduce the Company’s Carbon Footprint.

Integrated seamlessly into their existing Traffic Management System the calculator is available for both users and their customers to view the potential environmental impact of their deliveries. This means that at the booking level user’s customers will be able to view the CO2 emissions of their consignment online and at the planning level users will be able to view the CO2 emissions along with performance and financial data of the entire load. Browns believe that by providing their customers with carbon emission they can work in unison to responsibly optimise the efficiency of their deliveries.

Browns have recently been nominated for the prestigious ‘Best Use of Technology’ award at this year’s Motor Transport Awards. The nomination recognises the way Browns have harnessed technologies including the internet, GPRS, 3G & SMS to create a single reference data source to offer their customers an unprecedented level of service and visibility for all their collection and delivery requirements.

We not only want to optimise the efficiency of our customer’s operations through the use of a fully integrated, interactive Traffic Management System we want to provide them with a way of monitoring and ultimately reducing the environmental impact of their distribution needs.


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Registered Office: Browns Distribution, Ravensdale, Tunstall, Stoke-on-Trent, Staffordshire, ST6 4NU

Pallet Distribution & Pallet Delivery Services